Project Story + Details
Palomino Traders
Well-traveled Goods: I collaborated with Palomino Traders to develop a brand identity rooted in the owner’s upbringing as a barrel-racing horse rider and her deep connection to the American West. Drawing inspiration from historic trading posts, the identity reflects a sense of grit, nostalgia, and authenticity while supporting a modern retail experience. Palomino Traders specializes in high-quality vintage and operates a brick-and-mortar shop on East 5th Street in Austin, Texas, where heritage and contemporary style meet.
Craft. History. Family.
This brand identity blends craft, history, and family as the foundation for a hand-drawn logo system that feels both timeless and personal. The logo, wordmark, and supporting elements were designed with an emphasis on bold, enduring forms—balanced by subtle imperfections that add warmth, character, and authenticity. Inspired by traditional craftsmanship and generational stories, the visual language avoids anything overly polished or stiff, instead embracing a genuine, approachable feel that reflects real hands, real work, and real heritage. The result is a brand that feels confident and lasting, while remaining human, inviting, and grounded in its roots.
