Professionally:
Phillip Gonzalez is a designer, illustrator, and commercial artist with over 10 years of experience working in-house and independently. Phillip currently owns and operates Pressure Grade Studio, a commercial art house in Austin, TX., specializing in brand identity, advertising, merch design, and packaging.
Personally:
Driven by art, music, and culture, Phillip has also spent the last decade playing music and travelling the world when he can. A lifelong curiosity for film, nature, and cooking keeps him engaged with the world beyond the screen, shaping how he sees people, places, and stories. His work is approached with intention, adaptability, and a genuine desire to help bring meaningful ideas to life.
Launching something new?
Do you have a brand, product, or project you just can’t keep to yourself any longer?
Feeling stagnant?
Are you established, but ready to improve on your visual representation and experience?
Ready for a refresh?
Have you grown out of your current image? Let’s give your brand a facelift!
-
Every project begins with a conversation. We’ll connect to understand your vision, clarify your goals, and define where the work needs to live—whether that’s digital, print, packaging, or beyond. From there, we align on direction and build a clear foundation before any design begins.
-
Thoughtful planning and intentional design lay the groundwork for any successful project. Every engagement requires a slightly different approach, but think of it as the foundation of your brand or product to live and thrive. Imagine:
Visual Brief
Logo Suite
Color Palette
Album Art
Tour Art
Illustration
Positioning
Art Direction
-
As we come to finalizing the main focus of your project, we can apply the designs and visual language to every touchpoint your audience will experience it in. Including:
Packaging
Social Media
Merchandise
Collateral
Stationary Systems
Web Design
Experiences
-
Great brands don’t just rely on launch to build a lasting fanbase. We can reinforce your brand’s image and messaging with ongoing creative support. Make sure your brand is consistent and represented confidently in the wild with:
Campaign Creation
Content Design
Special Promotional Material
Day-to-Day Design Needs
-
Not all projects are that deep, artist edition merch designs, editorial illustrations, and gig posters, and the sort that don’t require extended systems are always welcome with open arms.
-
Not sure where to begin? Need guidance shaping a distinctive, results-driven creative direction for your small business? Let’s connect the dots between your audience, your culture, and your business goals — and turn that alignment into something tangible and built to last.
I lead each project from concept to completion, and when additional expertise is required, I collaborate with a trusted network of specialists in illustration, web, photography, videography, and production. This ensures every aspect of the work is handled with intention and craft.
-Phill