Merch Design & Wordmark Development

Mohawk Austin

Mohawk is a staple in Austin’s music scene, known for its raw energy and deep connection to the local community. I was brought in across two seasons to develop merch graphics and flexible wordmark assets that could live across apparel and promotional materials.

The goal was to create graphics that felt true to the venue—unpolished, energetic, and rooted in live music culture. Designs needed to hold up in real environments, from crowded shows to everyday wear.

Mohawk pulls from every corner of the music scene. The work avoids genre-specific cues, leaning instead on more universal graphics that can move across different audiences and nights without losing relevance.