I design merchandise and apparel that functions as a true extension of the brand and a proven revenue driver. With experience in the apparel industry, I understand production realities and best practices, and work directly with trusted vendors to take designs from concept to finished product. The result is high-quality merch built to scale, perform, and deliver return on investment.

I design brand identities rooted in strategy, not trends. Each system is built to clarify positioning, differentiate in the market, and scale across real-world applications, from digital to packaging to physical spaces.

I don’t come in with a pre-written strategy. I come in with a framework, a point of view, and the ability to extract what makes you meaningfully different, then translate that into something your customers actually feel.

Packaging designed to perform on shelf and in hand. I create packaging systems that balance brand clarity, regulatory requirements, and production realities, resulting in packaging that is distinctive, scalable, and ready for market.

Visual systems for artists in motion. I design album art and tour packages that unify music, merch, and live experience into a single, recognizable visual language.

Brand systems made physical. I design signage and environmental graphics that anchor identity in space, guide movement, and create cohesive, memorable environments.